Russell Holliday is a longtime friend of the brand and one hell of a storyteller behind the lens. Raised on the California coast, his roots run four generations deep - dairy farmers on one side, architects on the other - which gave him a perspective that’s equal parts grit and creativity.

He’s spent the last decade shooting and directing, carving out a style that leans into the real stuff - the overlooked moments, the people behind the story, and the kind of work that sticks with you.

One of the good ones, and we’re damn glad to have him in the Herd.